Customer relationship management, basic definition: Customer relationship management (CRM) is an approach to doing business and providing better customer service. The technological solutions badged under the CRM header are enablers of this approach. As an approach to doing business, CRM implementation is as much about cultural and process change as it is about new technology. Within the context of local government, customer relationship management (CRM) aims to improve customer service by encouraging a higher quality of customer interaction, and smoother internal operations. The emphasis is on improving service to the individual customer. This requires a shift from department-centric operations, to a more customer-focused approach.
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